Can one book really be for both beginners and experts? Yes.

For beginners, the book explains things as though you’re a smart person who wants to understand rather than look up technical terms. It’s not like other books — it’s a light and easy read.

Experts on the other hand can be stuck without a peer in their organisation. It can be lonely. For them, it provides a companion who’ll be there to back you up in a meeting or remind you how to approach a topic.

Plain English. No buzzword bingo. No shamanism. Just stuff that works to help you and your business win.

UK: https://amzn.eu/d/9qPrM8R
US: https://a.co/d/3Xhiu6H
India: https://amzn.eu/d/25xcaMR
Available directly from Amazon Germany, France, Spain, Italy, Netherlands, Poland and Sweden. Also available to order from many book stores around the world and your local Amazon.

The “Read Sample” button on the Amazon page gives a reasonable idea of the style — I had no control over what they included